Date archives: January 20th, 2009

Job Interviewing – Ideal resume

What should you put in a resume? What do I see in a lot of resumes?

I just helped conduct training for a group of unemployed graduates sponsored by Permodalan Nasional Berhad. During the tea-breaks, some of the participants asked me to have a look at their resumes. Here is a list of things that I don’t want to see in your resume:-
1) Your photo. I am not hiring you based on your looks. I want to know if you can add value to my organization. Note: some people included a photo which was over 1MB. It jams up my email on my blackberry and doesn’t impress.
2) 2-3 pages of resume. Most of the key information should be summarized into one page. If you have less than 10 years of working experience the key achievements can be summarized into one page. I don’t need to know that you were a girl guide or cadet in Form 1. Keep it Short and Straight to the point!
3) Repetition. Why do we want to know that you are female 3 times. Some people put their full name with a binti. They also put in Gender : Female and Sex : Female. A resume is a short and sweet summary of your achievements and how you will add value to the organization. Don’t waste space by repetition!

What I would like to see more of:
1) Value proposition. Your resume should highlight key achievements and what it means to the employer. E.g. Member of St Johns Ambulance. vs My membership in St Johns Ambulance taught me teamwork and co-operation which I intend to continue at [name of organization].
2) So what? I would like to see more resumes where the applicant showed that they thought out what they wanted to put in the resume. Look at everything in the resume and ask yourself “so what?”. What does this mean to the interviewer? How will this help my value proposition?

All the best with your resume writing. You may also want to refer to this website for more tips.

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Dealing with a recession/downturn

Everywhere we go people are talking about recession/downturn and a gloomy economic outlook. In fact some studies show that more millionaires are made during a downturn than during a boom.

If you have a relatively small market share in a fragmented market, this is your opportunity to grow market share. Why?
1) Some of your competition may go out of business. This will mean that you have a new potential market which needs your service/product (albeit in reduced quantities)
2) Your consumer may now have a reduced budget. Overall your market will shrink – perhaps from RM100million to RM70million. Is that a large contraction? Yes. However, in your fragmented market, your business may have 1% or less market share. That still gives your organization large room for growth while some competitors shut down.
3) Your product pricing may have to be amended. We are currently offering a product where we tie in our fee with the customers performance. If their organization increases its profits, our fees increase with it.

Do post your thoughts on this.

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