Tag archives: corporate social responsibility

Eid Mubarak

Food lined up prior to the breaking of the fast

Food lined up prior to the breaking of the fast

For 2009, we decided to host a small buka puasa for the children of Chow Kit at Rumah Nur Salaam. With the current economic climate, the numbers of children who need food is steadily increasing. The numbers have steadily increased from 60 children in 2007 to around 140 children in 2009.

The issues with the children are quite numerous. Tunku Razaleigh Hamzah in his blog post Chow Kit described the issues very well;

“Here, in Chow Kit, in the heart of Kuala Lumpur, less than a kilometre from the Twin Towers and a stone’s thrown from PWTC, life is cheap, drug users shoot up in the back alleys and children wander the streets hungry. Infants are bought and sold by syndicates, young children are supplied for prostitution and child-pornography. Hundreds of children are on the streets or homeless. They beg and hustle and sell themselves for sex. They are runaways or abandoned or neglected children, vulnerable to STD and HIV, to drug addiction and to rape and murder. Many among them have no registration papers. Although they may have been born to Malaysian parents they are “stateless” and therefore ineligible for free inoculation, medical education or education. They are abused and traded with impunity by criminals and corrupt officials because when they disappear it is without trace. They are nobody’s constituency.

Homeless children and street children in Malaysia number in the tens of thousands. They are in Chow Kit, but also in Dengkil, Jinjang, Pantai Dalam, Kepong, Selayang, Subang Jaya, Petaling Street and Pudu and in the bigger towns across the country. In Sabah and Sarawak, the problem of stateless children is acute.”

This year, we decided to sponsor the buka puasa instead of sending our clients gifts. In the spirit of Ramadhan, we invited our clients and friends to break fast with the children.

Friends waiting to break their fast

Friends waiting to break their fast

One of the issues raised by Dr Hartini Zainudin, consultant to Rumah Nur Salaam is that fund raising is often not that difficult during Ramadhan. It is the rest of the year where fund raising can be an issue. There is the need for sustainable funding for the shelter. After Ramadhan, we will be launching our Corporate Social Responsibility program. This program will start from January 15th 2010 from 230pm to 8pm. Each company is free to send their employees for this program (the minimum donation is RM1,000 and this is tax deductible). This course will be conducted by Juarez Salih Lowe and Abe Jacob to discuss sustainable development – in particular, what companies can do to help the shelter. The net profits from this course will go to Rumah Nur Salaam.

Why do this course? Our clients have wanted to start programs on corporate social responsibility.

What’s different about this course? Participants will look at the poverty just minutes from KLCC and talk to the aid workers to find out the issues firsthand. They will also have a facilitator brief them on what they can do over the long term for the shelter and what their company can do. The net profits from this course do not go to the training provider but instead go to the shelter. The participants will be sponsoring dinner for the children for that evening.

Should the take up rate be successful, this program will help generate a monthly income for the shelter. There could also be revenue from the companies that come to the course and decide to continue to contribute (e.g. banks involved in micro finance that gives sex workers an alternative income, hotels helping by building a cafe and hiring street kids).

We will keep you posted on upcoming dates for this program. In the meantime, Selamat Hari Raya Aidil Fitri to our Muslim friends! May everyone enjoy a great break and safe travels.

Going home

Going home

Voice of tomorrow – KFC viral marketing

Voices of tomorrow

This was an interesting campaign developed for KFC by Anthony Wong. I had the pleasure of meeting him and this is one of the few KFC ads without a single chicken. It is a very emotional ad, positioning KFC as a socially responsible company. This video also went viral, with copies forwarded to schools and individuals.