Recently, GM started a youtube marketing campaign. This was not for a new car launch but is asking for money. Money that comes not directly from the consumer but instead from the government. This is the first time a major automaker has appealed via the internet for the government to give it money. The youtube campaign works with GM’s blog. Note that comments are disabled on GM’s youtube posts.
Does this make sense? Is this the right medium to use? Is the message the right message to use? Do post your suggestions and questions here.
